Privacy Notice

Cadreon LLC is a digital marketing services agency which blends technology, data, inventory and strategy to provide targeted advertising services to our clients.  Using information about consumers and their behavior online, Cadreon is able to reach the audiences most likely to be interested in the products or services of Cadreon’s clients and facilitate the delivery of relevant, targeted advertising.

 

Applicability of this Privacy Notice

This Privacy Notice describes the types of information collected through the Cadreon (“we, our or us”) website (at www.cadreon.it) (“Site”) and by Cadreon’s advertising technology (“Services”).The Notice also describes how we use, share, retain and protect that information, and how individuals can contact us about our privacy practices and to exercise their rights.  The Notice applies to our Site and our Services and not to the websites of any of our clients.  Additionally, if you interact with or provide information through a third party’s ad, the privacy policy applicable to that third party property will apply.

 

Information Collection and Use

 

Personal Information You Provide to Us through Our Site.

We may collect and store personal information that you choose to voluntarily provide to us when you contact us, such as when you contact us for business purposes.  Personal information may include your name, email address, and telephone number.  We use the information you provide to respond to your request or question.

 

Information We Collect by Automated Means.

Through Our Services:  Cadreon’s advertising technology collects information about websites and applications that an Internet user interacts with and the advertisements that a browser or app displays.  In providing our Services to clients, Cadreon works with technology partners who process information collected from Internet users.  Such technology partners are responsible for determining the legal basis for their processing of information if required under applicable law.

 

With our clients’ approval, we place cookies or pixel tags on their website using our advertising technology called U-tag.  The tags are bits of code that allow for our technology partners to collect information including your computer’s IP address, your mobile device identifier, the type of internet browser you are using, operating system, referral URLs, date/time stamps, pages viewed, and simple keyword tags.  This information helps us learn about the Internet users who visit our clients’ websites and apps.  It cannot be used by Cadreon to identify a specific individual.

 

Cadreon also receives demographic and information from our technology partners that they collect from websites and mobile applications not controlled by our clients and which are visited by Internet users in groups that we are trying to reach.  This information helps us to analyze trends and identify browsers of devices (collectively the audient) most likely to respond to an advertisement to the extent you consent to the use of advertising cookies on our client’s websites.

 

Please note that Cadreon does not collect consumers’ names, email addresses, phone numbers or similar personally identifiable information through our Services and we do not link the information gathered by cookies or pixel tags to any personally identifiable information you may submit while on a website or in an app.

 

This information enables us place advertisement onto the most relevant sites and cost-effective sites/app to achieve our clients’ marketing objectives while, at the same time, serve Internet users with advertisements that are relevant to their needs.

 

 

Through Our Own Site:  We are committed to making your online experience with our Site informative and relevant.  To achieve this, we collect information by automated means when you visit Cadreon’s Site, such as the your device IP address, domain name, identifiers associated with your devices, device and operating system type and characteristics, web browser characteristics, clickstream data, referring URLs, your interactions with the Site (such as the web pages visited, links you click and features you use) and dates and times of Site visits.  By collecting this information, we learn how to best tailor this Site to our visitors.

 

We collect information by various automated means on our Site, as explained below.

 

Cookies and Web Beacons.

A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser.  A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. We and our third-party service providers may use beacons or pixels in emails to help us track response rates, identify when our emails are accessed or forwarded, and for other purposes listed below.

 

These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with the Site; (3) tailor the Site around your preferences; (4) measure the usability of the Site; (5) understand the effectiveness of our communications; and (6) otherwise manage and enhance the functionality of the Site.

 

To the extent required by applicable law, we will obtain your consent before placing cookies or similar technologies on your computer. You may adjust your cookie settings at any time by clicking here. Additionally, you can stop certain types of cookies from being downloaded on your computer by selecting the appropriate settings on your web browser. Most web browsers will tell you how to stop accepting new browser cookies, how to be notified when you receive a new browser cookie and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org. The Site is not designed to respond to “do not track” signals received from browsers.  Please note that, without cookies or other automated tools, you may not be able to use all of the features of the Site.

 

Third-Party Web Analytics Services

Cadreon uses third-party web analytics services on our Site, such as Google Analytics. Google Analytics uses technologies such as cookies to gather website statistical data and help analyze how users use our Site.  The information generated by the cookie about your use of Cadreon’s Site (such as your IP address, the URL visited, the date and time the page was viewed) will be transmitted and stored by Google on servers in the United States.  Google will use this information to monitor your use of this Site, compiling reports on website activity for website operators and providing other services related to website activity and internet usage.  Google may transfer this information to third parties where required by law, or where such third parties process information on Google’s behalf.  For more information about Google’s privacy policy in respect of Google Analytics, please refer to http://www.google.com/analytics/learn/privacy.html.  You may opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl+en=GB.

 

Sharing Information

We do not sell or otherwise disclose personal information we collect about you, except as described herein or otherwise disclosed to you at the time the personal information is collected.

 

We may share information provided by our visitors to Cadreon’s Site with our service providers who perform services on our behalf, such as hosting this Site or data analytics, for the purposes described in this Privacy Notice.  We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

 

We may also share information collected by automated means via our Services with our clients after processing for reporting purposes.  We may also share such information with our affiliates to perform analytics, or with our technology partners (such as data inventory providers and ad servers) improve placements of advertisements and our Services.

 

In addition, we may disclose information about you as required by law, regulation of legal process (such as a court order or subpoena), in response to requests by law enforcement authorities or other government officials, to protect or defend our legal rights, or in order to investigate, prevent or take action regarding illegal activities, suspected fraud, or violations for our Terms and Conditions for using this Site or other applicable policies.  We also reserve the right to transfer personal information we have about you in the event that we sell or transfer all or a portion of our business assets (including in the event of a reorganization dissolution or liquidation).

 

Security

The security of information is important to us, and we maintain reasonable administrative, technical and organizational measures designed to protect the personal information we may collect.  However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and us or the information stored on our Site is absolutely secure.

 

Links to Other Websites

Cadreon’s Site may provide links to other websites for your convenience and information.  These websites may operate independently from us.  Linked sites may have their own privacy notices or policies, which we strongly encourage you to review to better understand their procedures for collecting, using and disclosing personal information.  We are not responsible for the content of the linked websites, any use of these sites, or the privacy practices of these sites.

 

Children

Our Site is not intended for children and we do not knowingly solicit personal data from or communicate with children under the age of 16.  Further, this Site is not intended for incapacitated persons, and we do not knowingly solicit personal data from individuals who are incapacitated.  If you become aware that your child, any child under your care, or a person otherwise not able to provide valid consent has provided us with information without a parent or guardian’s consent, please contact us as described below.

 

Data Transfer

We may transfer the personal information we collect about you to recipients (including our subsidiaries and affiliates, and third party service providers) in countries other than in which the information originally was collected.  Those countries may not have the same data protection laws as the country in which you initially provided the information.  When we transfer your information to other countries, we will protect that information as described in this Privacy Notice.

 

If you are located in the European Economic Area (“EEA”) or Switzerland, with respect to transfers of personal information to the U.S., Cadreon LLC is certified under the EU-U.S. and Swiss-U.S. Privacy Shield frameworks developed by the U.S. Department of Commerce, and the European Commission and Swiss Federal Data Protection and Information Commissioner, respectively, regarding the transfer of personal information from the EEA and Switzerland to the U.S. Click here  to view our EU/Swiss-U.S. Privacy Shield Privacy Policy.

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect about you, such as how we communicate with you.  To update your preferences or submit a request, please contact us as indicated in the “How To Contact Us” section of this Online Privacy Notice.  In addition, you can tell us at any time not to send you marketing communications by email by clicking on the unsubscribe link within the marketing emails you receive from us or by contacting us as indicated below.

 

Subject to applicable law, you have the right to (1) request access to the personal data we maintain about you, (2) request that we update, correct, amend, erase or restrict the information, or exercise your right to data portability, by contacting us as indicated below. Depending on your location, you may have the right to file a complaint with a government regulator if you are not satisfied with our response. Where provided by law, you may withdraw any consent you previously provided to us or object at any time to the processing of your personal information on legitimate grounds relating to your particular situation, and we will apply your preferences going forward. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to your information. To the extent permitted by applicable law, a charge may apply before we provide you with a copy of any of your personal information that we maintain.

 

Other Online Services and Third-Party Features

The Site may provide links to other online services and websites for your convenience and information, and may include third-party features such as apps, tools, widgets and plug-ins (e.g., Instagram and Twitter buttons). These services, websites, and third-party features may operate independently from us. The privacy practices of these third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, Cadreon is not responsible for these third parties’ information practices.

 

Retention of Personal Information

To the extent permitted by applicable law, we retain personal information we obtain about you as long as (1) it is needed for the purposes for which we obtained it, in accordance with the provisions of this Online Privacy Notice, or (2) we have another lawful basis for retaining the data beyond the period for which it is necessary to serve the original purpose for collecting the data.

 

Contacting Us

If you have any questions about this Privacy Notice or our privacy practices, please feel free to contact us at:

 

U.S.

Residents of the U.S. may contact us at info@cadreon.com or write to us at:

 

Cadreon LLC

653 Front Street

San Francisco, CA 94111

Attn: Chief Data Strategist

 

EEA

 

Residents of the EEA may contact us by email at info@cadreon.co.uk or write to us at:

 

Cadreon

42 St. John Square

London, EC1M 4EA

Attn:  Head of Ad Operations

 

 

Changes to this Privacy Notice.

We reserve the right to change or add to this Privacy Notice from time to time and will post any revisions on this Site.  We will indicate at the bottom of the Privacy Notice when it was most recently updated.  We encourage you to check back often to review the latest version.

 

Privacy Notice Effective Date:  May 21, 2018